Marketing Proposal - LA Fitness Gym Essay Example | Topics and Well Written Essays - 1500 words

marting Proposal - LA Fitness lycee - Essay ExampleThis is the reason why we have proposed a business idea of introducing a kitchen stove of restaurants in LA seaworthiness gyms across the United Kingdom. The name which has been proposed for the restaurant is LA Cuisine, and the restaurant would supply healthy victuals that contains would supplement required for a healthy diet. Moreover, a variety of meals would be forthcoming on the menu to suit all type of workouts and individuals. The four main offerings which pass on be do are mentioned below. 1. Protein booster - ideal for bodybuilders 2. Slim fast meal ideal for commonwealth who want to set down weight 3. High crab meal - ideal for people who do endurance training 4. get-go meals - ideal for people who want to acquire a lean body and muscle definition Moreover, advice volition also be provided to the customers in order to counsel them with regards to the best meal that would suit their workout. This would enable them to get through the workout results quickly and breakfast, lunch and dinner will be served. SWOT Analysis With regards to the business, the strengths, weaknesses, opportunities and threats that have been determine are mentioned below. Strengths Locations of LA Fitness Gym There are eighty gyms all over the UK and has triple health club locations.Therefore, they will not hesitate in availing services offered by LA Cuisine. Market Research LA fitness gyms already know their customers well and since LA Cuisine is offering food for the people who have joined the gym, they will not have to spend huge amounts of money in conducting market research with regards to the customers (Meyerson & Scarborough 2007, pp. 55). Lower Advertising Costs Since customers are already aware of the LA fitness gym, LA Cuisine will not have to spend heavy amounts on advertising. Weakness acquaintance with LA Fitness Gym Since LA Cuisine would be associated with LA fitness gym, anything bad that happens wil l also have a negative impact on the goodwill and the reputation of LA Cuisine. Opportunities step-up Locations LA Cuisine merchant ship open a restaurant in locations other than those at LA fitness gyms as well. In this way, they can expand their pool of customers and increase market share (Dunbar & McDonald 2004, pp. 200). Threats arguing The United Kingdom covers quite a large area and so the population is also large. Therefore, on that point are many people who go to gyms for fitness purposes because of which there are lots of gyms in the UK that gives the people a variety of choice due to which the competition for LA Cuisine is intense. Credit Crunch drop of availability of funds or loans results in credit crunch due to which LA Cuisine can get adversely affected.