Article Analysis: The fit Teens September 18, 2000 Thesis: On- guide forwarding and the sale of laysections has to be given C arful retainer to absorb a late line of electromotive force Consumers. I. Â Â Â Â Â Â Â Â circumstance epitome ( mug up) A: Identify industry tr shoemakers lasts B. Analyze competitors C. prise subroutiney D. Re look for consumer II. Â Â Â Â Â Â Â Â Market outcome centralize and goal desktop A. Â Â Â Â Â Â Â Â Set market place and harvest-festival goals B. Â Â Â Â Â Â Â Â Select target markets C. Â Â Â Â Â Â Â Â bechance points of difference D. Â Â Â Â Â Â Â Â Po mock upion the reaping III. Â Â Â Â Â Â Â Â market program A. Â Â Â Â Â Â Â Â direct the programs mathematical product mix B. Â Â Â Â Â Â Â Â Develop the budget by estimating receiptss, expenses and profits IV. Â Â Â Â Â Â Â Â writ of execution phase A. Â Â Â Â Â Â Â Â Obtain Resources B. Â Â Â Â Â Â Â Â con struct a merchandise orientation C. Â Â Â Â Â Â Â Â Develop schedules D. Â Â Â Â Â Â Â Â Execute merchandising program To day cartridge clip, computing devices ar taking the place of the to a greater extent accomplished mean of communication, much(prenominal) as the written permitter the comm only if takes days even weeks to receive (in some instances) or the teleph 1. baseb every golf-club has now given way of the ever-increasing popularity of the e-mail, or the fax likewisel so adeptr then these s turn away less robust agency of communication. People that used to bring a in the buffspaper to seduce atomic number 18 now d acceptloading whole articles from whatever paper or magazine that entombests them. This increase popularity of on-line progression and sale has caused railway line to sit up and take notice, in attempts to attract potential consumers. News, sports and hold out abide all be accessed from this culture super- utmostway. The inte r-net is not only used for its vast a dupes ! of information, but also for its riches of endless products and assistants that is decl be oneselfed. Only with this wise engraft stopcock earth-closet people order flowers, check pratt accounts and go shop all at the said(prenominal) term without leaving the babys dummy of their home or office. No to a greater extent(prenominal) long line-ups or fighting your way through move shopping centres on lunch breaks. Teens utilise the inter-net to perform such(prenominal) tasks as homework, chatting with friends about the events of the day in chat populate (ICQ) or just to meander the net in search of interesting gravels. Companies such as Nike and Reebok bedevil noticed this trend, and atomic number 18 taking advantage of this sensitive found opportunity by barter foring up worthy net plaza on frequently accessed state of affairss like MSN messenger service or ICQ. If our society buyd a small plat of inter-net land, and advertised for just one week it woul d gestate been viewed by more people than if our ad ran in 5 magazines for 3 months. Figure 1. Shows the internal and impertinent factors affecting the merchandise opportunities. This agency analysis starts with a press stud of the current purlieu in which our telephoner finds itself. By providing a brief SWOT analysis. Internal Factors Strengths Weaknesses Management Experienced steering Small coat restricts options Offerings Unique, high quality products Lower wrongd, lower quality competitors statistical dispersion in 3 markets with No, national knowingness or distribution Marketing excellent acceptance personnel department dandy workforce, little turnover Not, enough workers to compete with remote markets finance Excellent g! rowth in sales and revenue enhancements limited resources whitethorn restrict growth Opportunities, when comp bed to giant Competitors Opportunities Factors Threats External Consumer/ hearty upscale markets likely to be stable Premium price may limit access to mass In faithful maturation fragment mass markets Completive Distinctive name Completive companies quite a little concoct Quality goods at low cost technological engineering breakthroughs Enable smaller companies to achieve Many of the same products forthcoming To larger companies Economic Consumer income is high; convenience Is in legality important to Canadian households Legal/Regulatory High governmental sympathies regulations eliminate fly by night companies By mount goals and foc utilize on a basic directi on of the product, we excessively can compete head to head with the giants of the inter- net advertizing world. Finding a focus on our product disco biscuitings and intent what potential consumers that these offerings will be directed towards will strong the products success, by specifying both market and productive goals. We know that our targeted markets ar youth, who use the inter-net not only as a agent to play video games and chat with friends on such sites as ICQ. But, also as a learning apparatus to take place math problems, do research papers and different tie beam schoolwork. By buy advertising space on these youth frequented sites we could obtain a immature perspective on our merchandise plans, and utilize our keep companys knowledge and capability of merchandising. The to the highest point in time important points of difference that separates our company from the rest are, our energetic well-to-do trained employees and our new cutting edge techno logy, which allows us to offer the consumer the highe! st level of quality, and a service warranty beyond compare. Our nodes represent and de practise up the very best quality, product, price and grantee. We as a company know that our responsibilities do not end aft(prenominal) the product has been sold. Therefore, to be able to r each(prenominal) all our loyal and potential customers we should offer them consumer support, with the aid of consumer friendly sack site, that offers answers to frequently asked questions. This site will enable us to maintain performance level of support that our organization has to offer. Our companies Marketing mix promotional material is already set into place. The marketing mix consists of price; in my opinion our product is cumulatively priced to offer the best value, without sacrificing quality. proceeds; our product is innovative and it very efficient, and it also comes with an excellent customer service plan/warranty. Promotion; by promoting our product via the inter-net we can access a number of people that would be despairing to match victimisation our old system of advertising in periodicals like newspapers, magazines or even television. With a well-placed eye-catching ad on the Internet on a electronic network site like ICQ, we could reach more potential markets. Place; by placing our ad on-line interested consumers could vex access to our sack up site by a simple click of a mouse. Then they can easily and in the comfort of their receive home fill out one of our order forms on-line, and buy our product by all Visa or MasterCard. But, we invite also interpreted into account the fact that people are sometimes hesitant to give out such potentially damaging information about themselves like credit pester numbers, so we will also offer product buying by C.O.D, cheque or money order. By using this cohesive marketing mix this strategy could skyrocket our company into such leagues as Nike and Reebok. Advertising space on the inter net is relatively inexpen sive, (depending on the site) when you look at how m! ore visitors a given site may receive in a day in relation to circulation of newspapers and magazines. Many major(ip) companies have invested huge amounts of time and money into these entanglement campaigns. some other factor is the four components of the imprecation phase. This phase involves obtaining resources to better serve our companies. We can make strides in this newfound industry by focusing our attention on the concept of Internet advertising.
If we as a company invest a portion of our acquired revenue into inter net advertising we could take our company to new levels. Our marketing program needs market ing organization to ameliorate it. This is epically true for our firm because we are constantly feeling for new global markets to peruse. One key to an effective implementation is position deadlines, and acquire a approximate time frame as to when we will peruse our inter net ad campaign. each day prime plots of Internet land gets purchased by surface firms and marketing giants, so I feel we have to bruise this Internet trend while the iron is hot. To execute our marketing program our company is going to have to engage a marketing strategy. Using marketing tactics, which are detailed in our day- to day operations. These directions are essential to the overall success of the marketing strategy. In conclusion I feel that our company should let out and benchmark the companies that have went before us and purchased internet space and are now in such leagues as Nike, and Napster. So we too can be a part of this go about paced technology. 3. The typical influences that aff ect the consumer last offshoot are concepts such as! motivation/personality; science; learning; determine; beliefs; and attitudes. In reference to the article The Wired teen the decision process of meshwork consumers would be influenced the most by well-disposed needs, friendship and belonging. Teens use the web to run with their friends and complete schoolwork. Therefore, a marketing campaign directed toward them to apostrophize to their social activities. some other influence that could affect these web consumers is safety needs, because some have a perceived assay of giving out information about themselves on the web could put them in (physical or fanatical) danger. Perceived risk plays a major roll in the purchasing decisions of these online consumers. Because of this perceived risk, a potential consumer may seaport some anxieties because they cannot anticipate if 1) the web site that they are on is secure, or 2) if the product would be delivered, 2) and the condition of the product by and by it is purchased. Self-concep t (personal needs) also plays a roll in a consumers perception. Consumers may buy things on-line that they would never purchase at a shopping mall, because of social perception and how others would think, react, or say. 4.Marketing on the Internet either to regular consumers or to the business domain would be kill it the same way. A good Marketing strategy support it is being targeted to a potential whiz consumer buying one unit, or to a business buying hundreds would all execute in the same way. The price, product, promotion, and place, must all be taken into account when advertising. The price has to be completive the product has to be high quality, and come with a good service warranty. The promotion has to be something to catch the eye of whoever is surfing the net. And the product must be readily available, either through auction pitch or through a central location where the product can be picked up. 5.After reading the article The Wired Teen, and looking at similar In ternet sites, it is my belief that the best-suited ta! rget market segment would be the youth. The fact remains that teenagers use the computer more that all the household appliances combined, and that they spend most of their waste time surfing the web. According to a survey intentional by North star Research Parties For Youth assimilation Inc, which say that a full 85% of Canadas teenagers are wired. These four-year-old inter-net users are being revered to as the illuminate Generation, are more likely to make on line purchases, because they are more comfortable on or nearly the computer. If you ask to get a full essay, order it on our website:
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