The Real Time Fashion Photography Studio Marketing Essay

The Real Time formulate picture fetching Studio trade EssayReal time modal value picture taking studio a differentiatement is a sm lie withly trading aimed at convey a smile to on the whole good examples face when they see their beauty captured in a stunning portrait. The handicraft leave offer a wide variety of products, such(prenominal) as formal studio portraits, place portrait seances, holiday squeeze outdid photographs, portrait finishes, and framing. Portrait sittings atomic number 18 availcapable in either the vigorous-equipped studio, the comfort of the nodes home, or in an alfresco setting.Real time mood picture taking entrust be located in Indira Nagar, Bangalore. The blood result be establish as touch on proprietary.With 2 geezerhood dwell in a variety of dealing with behavior portfolio, British library, B wiz China, I cook acquired a chain of mountains of transferable skills and attributes. These embarrass sales meet through and thr ough my previous retail guidance experience as well as photo brilliant and design guidance skills gained through professional studies at Ayr College as well as Image College of art, animation and engineering science.My target audience go forth be upcoming samples those who were studying spurt, love appearance to be a part of their carrier, and as well one who wipe out bewitch and beauty and valued to instal their gift and skills. In Bangalore city there atomic number 18 numerous no of institutes around 16 institutes for expression and total no of scholar in to to apiece one one year comes around 2000 students each year. Not scarce institutes, a individual withal be my target audience who wants to fork outs his talent through his portfolio. real-time style photography studio allow gain ground their audience by targeting lymph nodes of these existent commercialises. We provideing fill an existing motivating for the client by specialising in carriage photography. Through advertisements in the cross media, brochures, and establishing bending(a) relationships with fashion organizations and we go forth highlight our quality products and serve wells to them. distributively Clients of real-time fashion studio result receive a customizable pen page to introduce their skills and a photo album.Real-time elan Photography get out be in a unique(p) position of competition. We vie against the standard portrait studio that may photograph people, but that when as an adjunct to fashion photographing. Real-time fake Photography will be in competitive edge as its commitment to node service and satisf meet. We offer an array of service, flexible scheduling, and have the latest technology, with invoke of art infra bodily structure to produce comely fashion stylist photographic portraits. At Real-time spurt Photography studio, patterns will our primary billet we witness model and how to get the right elements together for a flourishing portrait session. Our number-one goal will be quality results.Photography caperes ordinarily require a significant initial investment in equipment and facilities. hitherto the owner of Real-time Fashion Photography has been freelancer fashion lensman for two days and experienced professional-level photographic equipment to get the disdain off to a good start. In addition, the will be a cash die hard from family-based cable. I really say thanks for giving a ground tackle erect towards my fashion studio to my family members.2. IntroductionEstablishing a Real-time Fashion studio duty has been a goal for the past(a) two years. For the past year i had worked with an experienced model in mark to part the reputation and professionalism required to establish this task.My mission statement is Treating our each model analogous beauty and GlamourThe keys to success at real time Fashion Photography studio includeCustomer Satisfaction providing a service that consiste ntly invites or exceeds customers expectations.Environment providing an environment conducive to bringing the trounce out of the model.Convenience offering clients a wide range of service in a location or environment convenient to them. report reputation of the model and business as providing superior personal service.Professionalism includes everything from face-off deadlines to hiring the exceed staff.Individual Attention Each clients experience will be tailored to his or her preference.Repeat business/Recommendations giving the kind of service that brings people back and encourages them to recommend us to friends and colleagues. private-enterprise(a) Pricing providing a fair and competitive price for the quality and array of services offered that provides the business with a fair and reasonable profit.3. Goals and Objectives real-time Fashion Photography studio will be a small business aimed at bringing a smile to every model face when they see their beautiful face captured i n a stunning portrait. We have set goals for the business and these argon as follows.0-6 Month GoalsAdded image role to services provided. displace up basic machinesSecured a business mentor.Contracted revenue enhancement/ account statement consultant.Attending Biz financial cooking.Applied to recreate and Income for start-up funding.Identified a preferred income protection indemnification plan (to afford a reclamation photographer and/or sack of income protection).6-12 Month GoalsTo pass on profit of tokenish Rs 8 lakh. perfect work for 350 numbers of clients.Created 100 pieces of agate line photography and submitted to stock libraries.Maintained relationships with modeling agencies, Movie-Makers, Advertising agencies, fashion photographers.1-2 Year GoalsTo achieve profit of 15 lakh. terminate work for 450 clients. view as to done at least 3 photo exhibitions in 5star hotels. pited 2 early(a) places to bold in India which include Pune, and Chennai.3-5 Year GoalsTo achi eve profit of 25 lakh.Completed work for 1200 clients.To be recognized as Indias top 10 fashion photography studios.Franchised the fashion photography business nationwide.Franchised the fashion photography business into India.4. business organization DetailsBusiness Ownership and Legal Structurereal time Fashion Photography will design to be a Sole Proprietorship business and will initially influence as a sole trader business. At this time it is the most appropriate structure as the business is managed and run by me. At this initial layer the business will face no long term liabilities or debts such as a lease or hire buy costs its all supported by my family.I anticipate registering the business as a moderate comp any(prenominal) in the imprimatur year, pass on to professional advice. Such advantages would include curb liability on the business operations.The perception of professionalism by clients.Taking advantage of lower corporation taxation rates as profits increase above 1000000 rs per annum.Providing a structure that would allow other photographers to participate in my company monomania in the future.Ability to franchise the concept.Company Locations and FacilitiesReal-time Fashion Photography will be located Indira Nagar, Bangalore. It will be Sole Proprietorship business, with an atomic number 18a of the 1400 squ are feet dedicated to client reception, office, and a small studio. Clients can elect to have the portrait sitting done in the studio, on location , or in an outdoor setting.The benefits of having the business located at Indira nagar includeOverheads for the business, in the form of the rental of space, power supply and landline telephone, can be minimized as compare to other part of Bangalore such as M.G road, Bgrade Road.The location on the main road of Indira nagar operator that clients can easily memory access the premises by either usual or private transportation.Its also in central part of Bangalore. So that most of ty ke who want to have portfolio can easily access me.Our office will be equipped with a fax machine, electronic mail and a computer. The company will maintain a high gunpoint of professionalism by using only the highest-quality photographic equipment and graphics to produce its portfolio.Products and workReal-time Fashion Photography Studio offers a variety of products and services to meet our clients ineluctably. We offer specific information on each of our products to the potential client. This information will design to help the client select a setting for the portfolio session. The pictures we provide will give the client a incur for the variety of poses that can be used, and helps them decide if they wish to incorporate other fashion models in their portfolio. The discussion of the different settings helps the client select a studio session, home session, or outdoor location for the portfolio. We also provide instructions for each setting.Fashion Photography StudioThe studi o will be maneuverled environment, free from distraction, where the model can be comfortably make up and lighted to enhance the beauty of the last examination image. A variety of prop and backgrounds will be used to stage a setting that will highlight the models features and coat color. These sessions must not be rushed, so the model can become comfortable in the studio environment and be certain that the studio lights do not frighten or land up the model. There is a standard charge for the portfolio session which we refer to as the sitting fee. The model will provided immediate digital images to be certain we have captured a pleasing likeness. These digital images are not the final proofs, but they do provide photographer and client with the assurance the session is accomplishing the desired outcome.A total of 24 proof-quality photographs will be provided for the client within two days of the photo session. The client will whence have 1 days to consider the images before ma king a final excerption.Location for Portfolio SessionThe model may be more comfortable in the home or a familiar outdoor location. The staff of real-time Fashion Photography will travel to the location prior to the portfolio session to select an area that will be the best suited for the session and will most acceptable to the model. Prior to the session, Real-Time Fashion Photography staff will stage the lighting and any other props needed for the photo session. If the location selected for the photo session will be in a public park, the model, not Real-Time Fashion Photography, will reasonedly responsible for the behaviour of the publics. The fee for a photo session in the home or outdoor will be more than the studio because the equipment must be transported, staged, and then disoriented down. The client will be provided 24 photographic-quality images within two working days of the photo session. The client will then have one working day to consider the images before making a final selection.Additional ServicesReal-Time Fashion Photography will informed that a model portfolio will be investment as well as a cherished display of beauty and glamour. We offer a variety of portfolio finishes from which to choose. These finishes will be shown to the client upon pick up of the proofs, and the client will be given a brochure which represents these finishes to compliment a variety of model images. These finishes are used on the beautiful portfolios that will display in our studio gallery. Real-Time Fashion Photography also offers custom and readymade framing for all portfolios. We have a beautiful selection of tabletop frames to enhance the clients selection, and a variety of framing materials displayed in the studio for custom frame construction. At Real-Time Fashion Photography we will affiliated to customer service and satisfaction.Start-up SummaryThe founder of Real-time Fashion Photography Studio had graduated from Image College of Art, Animation and Te chnology. As I am the owner have a capital available of Rs 40-45 lakh from family to meet these start-up costs, funding is being want from Work and Incomes Enterprise Allowance Scheme. erst these assets and start-up costs are done the business will be able to begin operations.A range of suppliers were approached for the studyity of these start-up costs in order to ensure both quality and a competitive price. Quotes, from the chosen suppliers, for all the start-up costs purchased through the Enterprise Allowance Grant are include in the appendices at the back of the business plan.. Business cautionManagement SummaryThe management of Real-time Fashion Photography studio will be very simple in the scratch few years with the founder also managing the business. In addition to performing the artistic functions of the business, the market expert as well as owner will both initially must be involved in all aspects of the business, such as marketing, payroll, management of both account s receivable and accounts payable, and other miscellaneous business details.Additional personnel can be added as the business accounts grow, in order to alleviate these responsibilities from the photographer, and this is expected to happen subsequently having all things and equipments that will be 1 month after starting off.Real-Time Fashion Photographys growth will be deliberate rather than fast paced. It is a reasonable assumption that the demands of the office, and also assisting the photographer, might become too much for one individual. Depending on the strengths of the individual that fills the prototypic full-time position, a second staff member may be hired within the first two week, and both will be trained in the others duties.Skills and possessWith two years experience in a variety of productive and commercial employment, Owner(me)had acquired a range of transferable skills and attributes. These include sales experience through his previous Freelance work as well as p hotographic and design management skills gained through his professional study.I had fictive career path started during graduating with a professional degree and since I had also nail downd one year foundation course in graphic design from Ayr college Scotland. I had spent the past year as a Freelance photographic work for well known Indian companies like British Library, Bone-China and for model work I did completed portfolios for numerous models such as one of my client Rupa Khurana had performed in T.V serials in Rahul lai jayegaa Dulaneyaa in NDTV.I had built a strong network with other established photographers and cash in ones chips to the Indian Institute of Professional Photographers who openly provide professional and intelligent advice and benefits. In areas such as financial planning, accounting and well-grounded advice I will building relationships with such advisors to develop these areas of the business (see Advisors, Networks and Support).Staff Requirements ab in itio few permanent staff will be employed, with a photographic assistant contracted in on a project by project basis as required.After one months a receptionist/photographer assistant position will be advertised and appointed. The duties and channel commentary for this person would includeGeneral reception duties, including phones, mail, and greeting customers, setting day of the months and managing appointment calendar, billing, handling both accounts receivable and accounts payable.2 Assist photographers in portfolio sessions.2 commercializeing executives2 Tele Callers with online promotions1 Makeup Artiste3 Helper1 Stylist Artist3 Post-Production WorkerSalary Chart surveySalary (Monthly)Salary (Yearly)1 Receptionist120001440002 Assistant Photographer15000/each3600002 trade Executives15000/each3600001 Make-Artist150001800003 Helper12000/each4320001 Stylist Artist150001800003 Post-Production Worker15000/each540000 dread Total183000/Monthly2196000/yearlyIt is understood that an yone employed by the business must have a written employment agreement, whether it be an individual agreement or a collective agreement. It is recognized that the Department of labor party website has an employment agreement builder to provide guidance to employers and employees on subject for the base of individual employment agreements. The builder provides examples of clauses drawn from a range of existing employment agreements, indicates which clauses are legally required in all agreements, and assembles the clauses into one draft agreement for saving and printing out.Advisors, Networks and SupportIt is recognised that the owner has not previously run a business and that he will need the support of a range of experienced business people, particularly in developing the financial management and processes required for the business.The adjacent advisors will be utilised to assist the business owner operate the business in the most efficient manner.BankersOriental bank of commerc e, Indira nagarBangaloreProviding attention in minimising bank fees and identifying banking products that can help manage and maximise cash flow.AccountantRahul SinghLal bagBangalore(Assisting in establishing financial processes for the business and will complete end of year accounts.)LawyerSanjay Nandanimetropolis centerBangalore(Reviewing client procure agreements and will be utilised when a limited liability company is established.)Business AdvisorLakshy Management Consultant Pvt.Bangalore(Providing business advice through the first six months of the business operations.)Professional AssociationNational Institute of PhotographyNew Delhi(Represents over 1500+ commercial fashion photographers in India. Provides resources, information, marketing and networking opportunities for members.)6. Business EnvironmentMarket SizeWhile no figures exist for boilersuit fashion models in Bangalore, it will known that 15% of Bangalore populations are in fashion industries, thats why it made Ban galore the Fashion capital of East after Paris.In the Bangalore region there are 16 private and 4 national institutes for fashion. Approximately 2000 student each year needed portfolio and 15% of overall population also will be there in fashion. So within this target market, there is wide range of acquiring lots of customers. And also Bangalore is house of publishing many an(prenominal) of international fashion magazines so it will be great for my business if we got tie-up from these magazines company. immediately there are a lots of opening in glamour world of still for all age groups. Its not just for youngster but also for kids, mature, old every one. As growth of new trends new products regarding jeweler, cloths, food item, shopping malls, hotels, everywhere fashion photography involved.Market TrendsFashion has always been an important part of the Bangaloreans lifestyle. However, as the Bangalore culture has changed in the last two decades, an even more prominent role for the fashion has emerged. As Bangalore has enjoyed increased standards of living, they expect to pass this on to their fashion.CompetitionReal-time fashion Photography will be in a unique position of competition. While the portrait photography business is composed of haemorrhoid of small, individually-owned studios, fashion photography is a new, but very successful, experiencing rapid growth. We compete against the standard portrait studio that may photograph people, but only as an adjunct to photographing model. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.We are experts in working with model to make them comfortable and to bring out the internal quality and personality of the fashion model. Although we are a new organisation, we are not novices to photography or photographing models. Our scheduling and location flexibility are specifically geared to be client friendly.The fee schedules for Real-T ime Fashion Photography are competitively priced. No other area photographer offers the flexibility and array of services provided to the client at Real-Time Fashion Photography. Our commitment to customer service and satisfaction is unequaled.Our major competitors areDivas fashion studioStrengthsExclusive Fashion Photographer.Have been in the market longer.Have established client base and reputation.WeaknessesArray of services is limited.Inflexible with schedulesLimited studio capability.Quality of final portrait.Prasad Photography StudiosStrengthsEstablished studio locations and support staff.Established client base, often with repeat clients.Reputation as good and stable business.WeaknessesOften very expensive.Little or no experience in fashion photography. Fashions are a sideline and not the major focus of the business.Can be inflexible with scheduling and out-of-studio work.Local nonprofessional PhotographersOperate from home.StrengthsPricing.WeaknessesQuality of final produc t.Lack of professional photographic equipment and skills.Competitive EdgeReal-Time Fashion Photographys competitive edge is its commitment to customer service and satisfaction. We offer an array of services, flexible scheduling, and have the latest technology to produce beautiful photographic portfolio. At Real-Time Fashion Photography, Fashion photography is our primary business, not a sideline or hobby. We understand model and how to get the right elements together for a successful portfolio session. We are patient, and our number one goal is quality results.7. SWOT AnalysisStrengthsformally skilled in photography.Have an established professional network (other photographers and related creative professionals).Acquired photographic best practice skills and knowledge (through working as a photographic assistant).Relationship building appreciates the value of building and sustaining professional relationships.Have strong skills in graphic design and image manipulation.WeaknessesLim ited business and industry management experience.Small existing client base. little start-up capital available.OpportunitiesCan add image manipulation as an surplus service.Target major fashion shows and fashion organizations in other split of Bangalore.Can create stock photography and submit to stock libraries. lay down first national fashion photo exhibitionFranchise the Fashion photography business nationwide.ThreatsEstablished Fashion photographers in the Bangalore region.Sudden invalidating change in the economy, since this is a luxury item. change magnitude competition in the regional market.Forward PlansOpportunitiesCompletion DateAdd image manipulation to services provided.1 monthsCreate stock photography and submit to stock libraries.1-2 monthsHold first national Fashion photo exhibition.1-2 yearsTarget major Fashion shows and Fashion organizations in other parts of Bangalore.1-2 yearsFranchise the fashion photography business nationwide.3-5 yearsContingency/ line PlansW eaknessesContingency/TaskDate CompletedLimited financial management skills and experience.Contract tax/accounting consultant.Undertake free financial training through the Biz Programme.Completed3-6 monthsLimited business and industry management experience.Utilise resources provided through membership of Indian Institute of Professional Photographers. hear and approach a business mentor.CompletedCompletedSmall existing client base.Develop relationships with fashion institutes.1-3 monthsNo start-up capital available.Apply to Work and Income for start-up funding.Within 1 monthLoss of income due to illness and not being able to work.Identify a preferred income protection damages plan (to afford a replacement photographer and/or loss of income protection).Within 1 monthThreatsContingency/TaskDate CompletedEstablished Fashion photographers in the Bangalore region.Continuously observe competitors (what they do and who they do it for) and pitch the business with a point of difference.Ongoi ngSudden ban change in the economy, since this is a luxury item.Maintain relationships with fashion differentiation show organizers.Maintain relationships with wedding and event organizers to supplement any downswing by undertaking other types of photography work.OngoingOngoingIncreased competition in the regional market.Maintain relationships with fashion specialty show organizers to limit access to market for competitors.Ongoing8. Legal Implications/RegulationsThe primary legal considerations are business legal structure, copyright (e.g. licensing), privacy (e.g. property and model approvals) and regulatory (e.g. tax).Contractual Process and DocumentationBefore each channel starts it is important to clearly document the expectations (Services required) with each client. This will effectively be the contractual arrangement with the client for each project. To ensure all legal obligations are covered the following documentation has been sourced through other professionals and ass ociations. understand brief. project/Invoice template. endorses and Order Confirmation Form.Terms and Conditions of Engagement.Talent and post come out Form.Project BriefBriefs provide a job description for each project they are created before any work starts outlining the details of the images required by the client.right of first publication License AgreementCopyright is a form of protection for original works that photographers enjoy. It is afforded automatically to any work, immediately on its creation in fixed form, and the copyright on the work normally becomes the property of the creator. Copyright is part and parcel of the creation process.Real-Time Fashion photography retains the copyright of all images photographed (in order to control who can reproduce them) as outlined in the Terms and Conditions of Engagement. In addition this information will be printed on the back of each photograph.To determine client reproduction rights for each project a License and Order Confir mation Form will be active for the client to read and sign before the commencement of any work. This License outlines the agree media, time period and territories where the client can use these images where the client necessitate to use the photographs for publication. This is expected to be the case for fashion show organizers.Estimate (Cost)Written estimates are developed in accordance to the brief and licensing requirementsHow many photographs model need basic 16 photographs come under a basic portfolio and 25 photographs come under premium portfolio.Basic portfolio supercharged will be Rs 30000 and premium portfolio will be charged Rs 45000 include make-up artist and fashion stylist.Terms and ConditionsThe Terms and Conditions of Engagement are the standard provided for use by the Indian Institute of Professional Photographers.Release FormsUnder the Privacy Act 1993 approval needs to be sought to photograph personal property and people. The Indian Institute has professionally prepared Model Release and Property Release forms available for photographers to use.Financial Regulations and insurance policyI Will going to be GST (Goods and service taxes) registered and a tax agent has been consulted to assist Real-Time Fashion Photography set up processes in relation to GST and tax. Spreadsheets have been set up to manage sales and expenses on a monthly basis, and the business owner will complete the two monthly GST returns. The tax agent will complete yearly business accounts.A current business account has been set up through National Bank. This account has linked accounts for tax and GST.The owners current insurance is through State, who offers a full line of insurance coverage, and photographic and IT equipment will be insured for its full value by adding a passenger to the existing owners policy.Compliance IssuesI had received an affirmative answer from Bangalore City Council that the business can operate from a residential neighborhood, since noise, tra ffic, and pollution are not factors to be considered in this type of business.Compliance to the following Acts needs to be adhered to at all timesPrivacy Act 1993 amusement park Trading Act 1986Consumers Guarantees Act 1993Unsolicited Goods Act 1975Unsolicited electronic Messages Act 2007Health and Safety in Employment Act 2002Real-Time Fashion Photography recognizes it has a responsibility for the wellness and precaution of us, our colleagues and our customers. We have a policy of identifying hazards in the work environment and, wherever possible, of taking unimaginative action to ensure that these hazards do not cause accidents and defect so as to protect employees and other form of any ill-use that could result from work activities. This policy recognizes that the handling of model presents health and safety issues for staff and customers.In order to manage the risk Real-Time Fashion Photography will implement a three stones throw health and safety policy action plan. These three steps areThe instruction of an effective system for managing hazards in the place of work.Ensuring that employees have all the practical information they need to carry out their work safely.The recording, reporting and investigate of all accidents or incidents in the place of work.We aim to implement this action to the best of their ability within the resources available. Progress in implementing the three step plan will be regularly reviewed.9. Marketing StrategyMarketing SummaryReal-Time Fashion Photography will use marketing databases to accurately target our market. Working closely with local fashion show organizations, Fashion institutes, we will place well-designed advertising material in these locations to illustrate our capabilities. Our fashion studio will maintain