Market Analysis

APMI ( commercialise Characteristics, Key Success Management Factors & technology Considerations) Market Characteristics 1. General description App atomic number 18l is iodine of necessary products in our chance(a) life. The basic functions of clothing atomic number 18 apply to protect our dust such as adapting the deviate of temperature and avoiding the graze. Indeed, it is a tool for hoi polloi to express themselves. The match of habiliments reflects the taste, style and status of people. In Singapore, it is quite hot and humid in general. The T-shirts, shorts and flip-flops are the necessary items of the locals. The weather is also obviously different environ by day and night. So, the Singaporeans endlessly wear hoods to keep fond at night. According to local weather, the need of jumper or wadded jacket in clothing commercialize is not high. The locals always lease simple and comfortable clothing. Although the population of male is high than the pisti llate (Department of Statistics Singapore), the segmentation of womenswear is larger than menswear. It locoweed be explained by the various matches in womenswear and females generally pay more prudence on their appearance. To be concise, the consume in Singapore qualify state market is very stable as the wideness of the product. For the requirements of local customers, they pursue for simple design and comfortable quality. In fact, winter apparel in here is not of import because the seasonal change is not visible. 2. Porter Five Forces psychoanalysis A) Threat of Entry Clothing attention is a buyer-driven industry. The require and wants of customers are the prior concerns of the industry. The production and distribution both are customers-oriented. For example, the trend of fast fashion becomes habitual in the youthful years. The reason this trend is to adapt the demand of customers which change swiftly. That is to say, in that location i s intensive competition in the apparel indus! try as the various purchasing pattern. New entrants can easily inaugurate into the market if they can...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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