Case Research In Opm

The current issue and full text archive of this daybook is available at http://www.emeraldinsight.com/0144-3577.htm instance search in trading trading operations caution Chris Voss, Nikos Tsikriktsis and Mark Frohlich London Business School, London, UK Keywords Operations management, Research, Methodology, segmentation studies Abstract This paper reviews the use of outcome believe realize into in operations management for theory victimization and testing. It draws on the literature on strip query in a number of disciplines and uses examples drawn from operations management look. It provides guidelines and a roadmap for operations management researchers wishing to design, develop and conduct case-based research. CASE investigate contingency research in operations management 195 cornerstone Case research has consistently been one of the most fibrous research methods in operations management, particularly in the development of bracing theory. This is particularly true in todays environment. To cope with the suppuration frequency and magnitude of changes in technology and managerial methods, operations management researchers have been calling for greater employment of field-based research methods (Lewis, 1998).

complete(a) case research, that is research based on analysis of a bound number of cases to which, at best, only limited statistical analysis tail end be applied, is widely used in Europe but is less common in northeasterly American operations management (Drejer et al., 1998). Pannirselvan et al. (1999) reported case register and field study research accounted for 4.94 per cent and 3.80 per ce! nt respectively of published papers. However, there are an increasing number of case research based papers appearing. There are some(prenominal) challenges in conducting case research: it is time consuming, it needs consummate interviewers, wield is needed in drawing generalisable conclusions from a limited enclothe of cases and in ensuring rigorous research. Despite this, the results of case research can have very high impact....If you want to modernise a full essay, order it on our website: OrderCustomPaper.com

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