International Marketing Management

Running head : INTERNATIONAL MARKETING MANAGEMENTmerchandising in different ethnic sectionsNameUniversityCourseTutorDatePART ASelf reference criterion and multi ethnic merchandiseingAccording to Glossary of selling (2010 ,. 1 , self reference criterion refers to the assumption that a product can successfully be sold afield on the basis of its success in the home market place cultural diversity is experienced in the global markets such(prenominal) that different people int termct in the global markets . Marketers should distinguish the point that customers from different backgrounds have different cultural br aspects . It is precise important for marketers op durationting in the global markets to come crosswise the cultural differences of their customers . Self reference criterion is an aspect which does not allow markete rs to incorporate the culture of other people . As such , people believe that other people will accept their cultural believes and that there are no cultural conflicts between different cultural groups (Ntzth , Bishara 2007 .

Businesses in the modern era are experiencing a lot of changes in terms of neighborly , economic , technological , political and cultural aspects . Emerging trends in business indicate that cultural diversity is affecting many organizations since managers lack the ability to adopt strategies which match the cultural expect of their customers . Jackson Loehr and Azman (n .d ) explain that changes in technology have turn to to chan! ges in economic conditions and organizations should come up with policies which reduce be and maximize profits . There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers fixed in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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