An Analysis Of The Savoy Hotel

An Analysis Of The savoy HotelThe savoy hotel is a luxurious hotel in the heart of Britain, which is primed(p) on the Strand in the City of Westminster in central London.In 1989, the hotel opened by impresario Richard DOyly Carte. It was the outgrowth savoy Group of hotels and eating houses, which introducing electric automobile lights in alone over the hotels, electric lifts, bathrooms including expensive furnitures, hot and cold water facilities and many new(prenominal) innovations.The hotel became most successful venture for Cartes. Its bands savoy cabbage Orphans and Savoy Havana Band became famous with entertainers accommodate George Gershwin, Frank Sinatra, Lena Horne and Noel Coward. They set out some famous guests as well, which holdd Edward VII, Enrico Caruso, Charlie Chaplin, Harry Truman, Judy Garland, Babe Ruth, Laurence Olivier, Marilyn Monroe, John Wayne, Humphrey Bogart, Elizabeth Taylor, Barbra Streisand, The Beatles and many more.In 2005, The Savoy Hotel was sold out and is now actd by Fairmont Hotels and Resorts. It has been called Londons most famous hotel (Prynn J. 2009). They argon most prestigious and opulent hotel including 268 rooms and thither is panoramic spate of Themes River across the hotel.In 2007, The Savoy Hotel was close down for their extensive refurbishment, which bud amazeed was about 100 million. The hotel claimed a sale of 3,000 items of its famous furnishings and memorabilia. (Davis M. 2007)In 2010, The Savoy hotel was reopened their business and providing ripe(p) quality service. The ownership and management of the Hotel with The Berkeley, The Claridges, and The Connaught remain unchangedThe Savoy Hotel 2 pageboy1. Situation Analysis1.1 Analyse the roles of public, private and voluntary fields in touristry and cordial reception?The public welkin in touristry and cordial reception sedulousness plays burning(prenominal) role in the development of small businesses. This celestial sphere is highly p regnant in micro sector development of the exertion. The services of public sector of the touristry and hospitality industry include strategic directions that atomic number 18 grievous for the overall coherent development of the industry (Teo, 2003).The private sector of the tourism and hospitality industry plays important role in the active and passive development of the industry. This sector plays important role for transforming money from one demesne to the other(a). This sector is highly important for the economic development of tourism and hospitality industry (Teo, 2003).The third sector of tourism and hospitality industry is voluntary tourism which refers to paid activities such(prenominal) as formal businesses (Teo, 2003). This sector play role in terms of topical anesthetic communities such as difficulties regarding resident involvement.1.2 Evaluate a range of different tourism and hospitality sectors and the organization that operate within themThe tourism and ho spitality industry is very broad industry which also includes service sectors such as restaurants, logging, instance management, theme parks, transportations and other additional fields. The tourism and hospitality industry accounts for some(prenominal)(prenominal) billions across the world which depends on the disposal income of customers to facilitate them in leisure time. On the other hand, hospitality sector of the tourism and hospitality industry such as hotel, restaurant and other groups may also be included.The Savoy Hotel 3 summonOn the whole, the tourism and hospitality industry raft be divided into eight major segments. These arAccommodationEvents and ConferencesAdventure Tourism and RecreationTourism ServicesAttractionsTransportationFood and BeverageTravel traffic probe stakeholders roles within tourism and hospitality industryThe individuals, organizations or groups that have interest or stake in an organization are termed as stakeholders. Practices of organizatio ns fag have long lasting regard on the interests of stakeholders. in that respectfore, it is very important to analyze the interests of stakeholders. In tourism and hospitality industry, the organizations or individuals who have put with child(p) or efforts in the establishment or development of the industry smoke be referred to stakeholders of the industry. In addition to this, different stakeholders in private and public sector organizations in tourism and hospitality industry piece of tail exist (Belinda, 2008). Businesses in tourism, government and communities tin rouse have stake in the tourism and hospitality industry. Tourists cannot be considered as actual stakeholders of the tourism and hospitality industry be pee they do not make significant money through this industry. On the other hand, they can make the practices of the tourism and hospitality industry because they are involved in the industry from different aspects. Some of the stakeholders of the Savoy Hotel are as followsThe Savoy Hotel 4 PageGovernmentThe most important stakeholder of the Savoy Hotel is government because policies and regulations of the tourism and hospitality industry are shaped by the government. In context of overall tourism and hospitality industry, government modulates the practices of organizations in next respects (Belinda, 2008)By consultation with the private sector and other communities, it plans the policies of the tourism industryIt ensures that the organizations in tourism and hospitality industry follow the planned policies and regulationsIt provides support in financial terms and guidance to the companies in tourism and hospitality industryIt ensures that stability and law and put up situation of the country for attracting touristsIndustrialistsIndustrialists are also very important stakeholders of the Savoy Hotel. Industrialists include travel agencies, organizations in the industry, and transport agencies. The organizations in the tourism and hosp itality industry include hotels, restaurants, and shopping centers. The practices of all these organizations can affect the operations of the tourism and hospitality industry, as a whole. Industrialists can have following interests in the tourism and hospitality industryTo make investment in the tourism and hospitality industryTo market their products and services in different organizations in tourism and hospitality industry such as hotels, restaurants and shopping centersTo go the companies for promoting their products and servicesThe Savoy Hotel 5 PageCustomers/touristsCustomers or tourists are also important stakeholders in the Savoy Hotel. This group of stakeholders call fors value, quality and high customer care. These are the major source of money for the organizations operating in the tourism and hospitality industry (Belinda, 2008).EmployeesEmployees are the inborn stakeholders of the Savoy Hotel. They have high level interest in the internal policies of the tourism and hospitality industry. They demand quality work environment, job security, compensation and impartial communication in the organizations (Belinda, 2008).Local CommunitiesIn Savoy Hotel, local communities are important stakeholders. This is because they attract tourists and concern on their intentions of visiting a particular place. They can have stake in the tourism and hospitality industry in terms of job security, environment protection, promotion of local products and services and promotion of local culture and values.1.4 Analyze the nature of changes to the structure of tourism industry over last 15 years?Over the last fifteen years, several changes have occurred in the Savoy Hotel.These changes may includechange in oil prices which led to changes in charges of fuel in airlinesIncreased capacity of aviation on different routes which attract tourists to the tourism and hospitality industryThe Savoy Hotel 6 Pagelow international airfares and cheap packages of travel with discount s which attract tourists towards the tourism and hospitality industryTrends in consumer demographics which change the behavior of customers for tourismlaw and separate situation in different countriesTerrorism factor which reduces the tourism in certain(prenominal) countriesOn the whole, trends in demographics of customers impact the consumer behavior in the tourism and hospitality industry. It is important for the Savoy Hotel in the tourism and hospitality industry to make important steps regarding strategic management relevant to these changes. Organizations should make relevant policies to attract customers.Marketing Report2.1 Analyse issues around sustainability and sustainable development in tourism and apply management strategies tallylyThe sustainable issues in the Savoy Hotel refer to the environment protection. It is important for the hotel to apply certain policies regarding these issues to resolve the problems and disagreements. In the globular context, the sustainabi lity issues are very important. Organizations need to develop relevant strategies regarding the sustainable development. On the long term basis, organizations need to develop local as well as globose strategies for attracting customers and ensuring sustainable development.The Savoy Hotel 7 PageThis is because of integration of sustainable issues across the world.There are many issues in local context which may impact the sustainability in global aspects. Therefore, hotel should integrate their local and global strategies for ensuring sustainability in global tourism and hospitality industry.2.2 Evaluate certain ways in which tourism can be managed in a sustainable way with reference to given examplesThere are three major ways through which sustainability issues in global tourism and hospitality industry. These areResource based tradition In this method limitations to growth in hospitality industry are evaluated in alternative contextActivity based tradition This refers to the tran sformation of hospitality industry on dynamic activitiesCommunity based tradition This refers to the integration of resources and activities in the hospitality industry2.3 Apply principles of corporate social responsibility to a chosen tourism businessThe corporate social responsibility refers to the commitment of the business to respectable and economic development. In Savoy Hotel, corporate social responsibility issues are highly important. These issues relate to the health and safety conditions. Moreover, commitment towards employees, customers and shareholders are also included in this context (Bhattacharya, 2011). The Savoy Hotel necessarily to be commitment towards environment in broad sense to fulfill its responsibility towards society.The Savoy Hotel 8 PageOn the whole, Savoy Hotel needs to show its responsibility towards following sectorsWorkplaceCommunityMarketplaceEnvironmentMarket Research3.1 Apply PESTLE depth psychology to describe the main trends in global tourism i ndustryA business peter that evaluates the different factors of external environment of an organization is termed as PESTEL epitome. This tool analyzes the political, environmental, social, technological, legal and economic perspectives of the environment in which organizations operate. In perspective of tourism and hospitality industry, this tool determines that whether the industry is suitable or not for investment (Miriam, 2011). The PESTEL analysis of global tourism and hospitality industry is as followsPolitical FactorsPolitical factors refer to the extent to which government impacts the operations of the organizations in the tourism and hospitality industry. The important political factors such as health protection laws, tax rates, law and order situation and political stability can influence the Savoy Hotel in the tourism and hospitality industry. In the global context, political situation in the Middle East can impact the tourism. Moreover, in countries like Afghanistan an d Pakistan, where terrorism threats are high, tourism and hospitality industry is declining.The Savoy Hotel 9 PageEconomic FactorsEconomic factors can also the operations of the tourism and hospitality industry. These factors can influence the revenues and expenses of the hotels operating in the tourism and hospitality industry. The prices of products, raw materials and inflation can impact the industry. Rates of interest and exchange rates can also influence the hotel as well. Financial downturn in the world decreased the purchasing power of the customers and tourists. In this way, overall revenues of the Savoy Hotel were impacted in that financial crisis. well-disposed FactorsSocial factors may have long lasting impact on the practices of organizations in the tourism and hospitality industry. Health conscious behavior of customers may impact their purchasing behavior in the hotels and restaurant segment of the tourism and hospitality industry (Butler, 2004). Culture and religious practices of people in a particular country may also impact the practices of the Savoy Hotel in tourism and hospitality industry.Technological FactorsTechnological practices impact the demand and supply factors in the tourism and hospitality industry. Technological efficiency in the tourism and hospitality industry may enhance the demand. If the food technology is efficient in the tourism and hospitality industry, organizations in the restaurants and hotels can have high demand from customers. Organizations can prepare food quickly to meet the demand. Technology may also impact the relationship of hotels with the customers. high-octane technologies can impact customer relationship management in the Savoy Hotel.The Savoy Hotel 10 PageEnvironmental IssuesThere are several environmental factors which influence the practices of hotels in tourism and hospitality industry. Packaging decisions are the major considerations in the tourism and hospitality industry. The practices of organizat ions in the tourism and hospitality industry which cause pollution may impact the image of the organizations in global context. Global warming, climatic conditions in different regions can also influence the practices of Savoy Hotel in tourism and hospitality industry.Legal IssuesThere are many legal issues which impact the policies of tourism and hospitality industry. Rules and regulations regarding food practices can impact the hotels in restaurant sector of the tourism and hospitality industry. Laws regarding operating business in a foreign country can also impact the operations of hotel in the tourism and hospitality industry.3.2 Distinguish betwixt the elements of macro and micro environmentThe macro environment of an organization is a broad environment which aims at the investigation of major issues. This environment is basically refers to PESTEL environment analysis that allows the seekers to focus at the factors which impact a business in external and broad environment con text. These factors may include economic, social, technological, political, environmental and legal factors. These factors impact the hotel in different contexts. It is very important for the hotel to adapt to these factors in an effective manner. The results of PESTEL analysis allow the organization to see the factors where its strengths can be capitalized.The Savoy Hotel 11 PageMicro environment refers to a small environment which aims at investigation of a question problem in a small perspective. This environment refers to new patterns of organizations. This environment may include internal and small external environment of an organization. Internal environment may include employees and management. On the other hand, external environment may include suppliers, customers, and competitors. Both types of environment are highly important for the hotels to see their effectiveness for the operations of the business.3.3 Analyze the effects of macro and micro environmental factors on to urism organizationPolitical factors Improvement in the trade barriers and opening of new tourism avenues can enhance the scope of Sovay Hotel for tourism (McKercher, 1993)Economic factors Low bargaining power of customers and clients reduce the tourism revenues of Savoy Hotel.Environmental factors high concerns of environment such as pollution influence the Savoy Hotel to meld its practices in environment friendly modeLegal factors Laws and regulations in tourism industry impact the Sovay Hotel to mold its practices according to lawsSocial factors behaviors of customers towards healthy food impacts the policies of Sovay Hotel to offer healthy food to customersTechnological factors improvement in technologies and transportation influence the Sovay Hotel to reframe its practices for attracting customers and tourists.The Savoy Hotel 12 PageSustainability incorporate Social Responsibility4.1 Evaluate the academic degrees of market look solveDefining the Problem or NeedThe first sta ge of the market question process is defining the problem or need. Before conducting the market query, the Savoy Hotel in the tourism and hospitality industry need to identify the main problem or need of the interrogation. They need to conduct investigation to discuss the need of conducting research and define the problems of the organizations. This stage defines the problems or issues that prevail in the organizations and hinder its performance. In order to find the beginning of the problems, research is conducted.Deciding the researcherAfter defining the problem or need of the research in the hotel, the next stage is to see about the researcher who will conduct the research to resolve the prevailing issues. This stage refers to the formulation of analytical framework or methodology for conducting the research. The researcher creates character reference studies of the hotel to make exact framework for the research.Deciding the methodologyAfter defining problem and researcher , the next step is to decide about the methodology of the research. This stage refers to the exploration of different methodologies and frameworks for conducting research. These frameworks may include interview, survey or secondary selective information. It is very important to decide appropriate methodology relevant to the need of the market research. applicable methodology aims at purpose exact solution of the prevailing problems of the organizations (Baker, 2000).The Savoy Hotel 13 PageThere can be qualitative or qualitative methodology for conducting the research. In qualitative methods, discussions are conducted with the relevant members for finding the solution of the prevailing problems. Qualitative methodology refers to the investigation of the problems in theoretic manner. On the other hand, numeric methodology aims at finding the solution f research problems in quantitative terms. This methodology aims at investigating the research problems in numerical terms. Survey i s the best tool for conducting quantitative research. There is another methodology which is used to conduct market research. This methodology is mix f qualitative and quantitative methodologies. Many researchers suggest that mixed methodology is effective for finding the justified and logical answers of research questions.Data Collection ProcessAfter deciding the research methodology and researcher, the next stage is the entropy collection process. At this stage, research design is produced for the research. This stage defines the appropriate framework through which research is planned. Aims and objectives of the research are defined at this stage of market research (Saunders et al., 2009). This stage defines that what type of data is to be included in the research. Basically, there are two types of data i.e. primary and secondary. Primary data is the data which does not exists in the earlier records. This type of data is collected for the first time. This data is the most odorife rous and new-fangled data. Researchers need this data to find the solution of problems. The advantages of this type of data are low biasness, relevance and logical results of research problems. On the other hand, secondary data is the data which exists in the earlier records. This type of data exists in the books, articles and other data bases. Researchers include this data in the research to investigate the issues in theoretical terms. In order to investigate the research problem through secondary data, researchers study existing theories and models regarding the problem.The Savoy Hotel 14 PageThis data is easy to collect. There are specific tools for collecting primary and secondary data. In order to collect primary data, survey, interview, focus group discussions or observations are used.On the other hand, secondary data can be collected through books, articles, newspapers and reports. Whatever the data is, the important consideration is to adopt relevant data tool which can inv estigate the research problem in effective manner.Data AnalysisAfter collection of data, the next stage is to analyze data to find the answers if research questions in an effective manner. At this stage, data analysis proficiencys are discussed and decided. Data analysis must be relevant to the aims and objectives and research methodology. If data analysis technique is irrelevant to research methodology, justified and logical answers of research question cannot be obtained. Before analyzing data, it is important to present data in tables and appropriate transcripts so that lector can get deep insight of the research. Data analysis must be very effective so that relevant individuals can get benefits from the research findings. If analysis is not appropriate, management cannot get benefit from the market research to decide the solution of problems prevailing in the organizations.Conclusion and Presenting the ReportThe last stage of market research process is presentation of data and conclusion. This stage is highly important for the researchers as well as for management who are responsible for deriving answers of research questions. It is very important for the researchers to present the findings in an effective manner so that management can take decisions regarding the prevailing problems in the organization. The researcher needs to communicate the findings of the research in an effective manner.The Savoy Hotel 15 PageIn market research, management does not take interest in the expatiate of the research process but takes high interest in the findings and conclusion. This is because management has to take decisions regarding prevailing organizational problems. Therefore, if findings are not presented logically and effectively, managements effectiveness in decision making is impact. It is very important for the researcher to present logical and justified recommendations regarding the research problems so that management can take help in decision making.4.2 Prov ide a justified proposal for a suitable market research plan for a given organizationFor the Savoy Hotel, following research plan is proposed in the following stagesAim and ObjectivesData CollectionData AnalysisResults and ConclusionRecommendationsIn analyzing services provided by Savoy hotel soigne dcor services with stylish Italian architecture for key attraction has been provided. The Florence atmosphere with classic marble and mosaic bathrooms with enjoyable and exhilarating experience attracts customers all around.4.3 Understand the difference between qualitative and quantitative research and evaluate when each might be appropriateQualitative research is basically beta research which aims at obtaining reasons, motivations and opinions regarding the research questions. This type of research is conducted through development of hypothesis in quantitative terms (Saunders et al., 2009).The Savoy Hotel 16 PageThis research is used to discover the thoughts, trends and opinions regar ding a particular research problem. Qualitative research methods investigate a particular problem in theoretical terms there are different methods which are used to conduct qualitative research. These methods may include semi structured interviews, observations and focus group discussions. In order to conduct qualitative research, small research sample is selected from the entire population.On the other hand, quantitative research codifies the research problem through numerical data which can be converted into appropriate statistics. This research method is applied in market research to identify the attitudes, behaviors, opinions and suggestions in quantitative terms. The aim of this type of research is to generalize the results on a large sample (Russ and Preskill, 2001). Quantitative research is used to uncover the aims and objectives of the research in quantitative terms. There are several methods through which quantitative research can be conducted. These methods may include sur veys, face to face interviews, website interceptors and online polls.This type of research focuses on quantities and numeric for finding the solution of research problems. On the basis of statistics and numeric analysis, quantitative research finds the answers of research questions. On the other hand, qualitative research focuses on qualities such as behaviors and attitudes in real manner. The results of qualitative research are presented theoretically rather than numerically (Russ and Preskill, 2001). Quantitative research is applied at the scenarios where aim is to generalize the result on a large population. On the other hand, qualitative research methods are applied on the scenarios where aim is to discover problem in an organizational place setting and find solution of problems.The Savoy Hotel 17 Page4.4 Evaluate different research methodologies based upon a given scenarioThere are different types of research methodologies which are implemented on particular scenarios. Each res earch methodology focuses on particular aims andobjectives (Saunders et al., 2009). Some of the research methodologies are as followsQuaitative researchThis is first type of qualitative research methodology which refers to investigation of the research problem in theoretical terms. This type of research methodology aims at investigation of research problem in words. In social sciences, qualitative research is conducted. This type of research is conducted in a natural setting so that researchers can get deep insight of the research problem.Quantitative researchThe second type of research methodology is quantitative research which is used to determine the relationship between different factors. The nature of relationship is quantitative.Mixed researchMixed methodology refers to mix of qualitative and quantitative methods. This type of research methodology is recommended by the researchers for finding logical and justified answers of research questions.Action researchThis research mode l refers to studying a particular problem and accomplishing its aims at the same time (Saunders et al, 2009).The Savoy Hotel 18 PageConclusion RecommendationExplain each of the 7PS and apply them to a chosen organizationProductThe Sovay hotel offers services to customers with hotel, restaurants and accommodation service that manage business activities in effective manner.HotelsRestaurantsSpasAmigoBocconiRistoranteBrowns HotelBrownsLincontroCharles hotelAugustineHIX MayfairHotel De RussieVerdura Golf and SpaVerdura Golf and SpaVerdura Golf Spa ResortRocco force hotelParioliThe BalmoralVilla KennedyRocco Forte HotelHotel AstoriaAstoriaGustoRocco Forte hotelThe Savoy Hotel 19 PagePriceThe price of room, suites and halls varies with consumer demand.The Edwardian Elegance suite package785 Every ones an original winter offer300Savoy festive package395Savoy Splendor295Savoy Suite Treat775Sundays at the Savoy package250Bed breakfast package305Cabaret orbit package540Impression package 495The Savoy element package825Top hat theatre package465The variance in prices in accordance with consumer demand present effective ways of accommodation, theatre package, dinner manage global event and meeting solution.The Savoy Hotel 20 PagePlacementThe strategies regarding placement are as followsSavoy family Suite whizz king and two twin bopsJunior SuiteOne king bedDeluxe Junior SuiteOne king bedSavoy SuiteOne king or one queen bedRiver view junior suiteOne king bedEdwardian SuiteOne Queen bedArt Deco SuiteOne king bedArt Deco two sleeping accommodation suiteOne king bedRiver view deluxe suiteOne king bedPersonality SuiteOne king bedPersonality Art Deco SuiteOne king bedPromotion24 hour Butler service, tea and coffee service, Audio i-pod service, unpacking service of arrival, fresh flower, daily news paper , magazine selection, leather desk manage to gather effective promotion services. In perspective of consumer demand dining , meetings and activities were offered. Global eve nt and meeting solutions relevant to prestigious revenue services, divine dances with family oriented, personal or signature packages entertain customers.The Savoy Hotel 21 PageFairmont GoldGuests, honor bar, reposeful comfort , continental breakfast services were offeredFamily travelMayan, Hawaiian culture with resort, games and museum attractions were offeredFairmont GolfLuxury, lodging and property facility for elegant accommodationFairmont gift card gameAward winning restaurants, denomination and currency spasCelebration lifeFavorable places for positive celebration of life experiencePhysical EvidenceThe services of hot