'Beard vs Graff\r'

'As an ex-marine and a supporter for increased personal independence, you take pride in offering guests a variety of helmets and accessories that allow the consumer to express themselves confidently.Without your creative vision, this confederacy would not give the sales growth that it has had everyplace the ears due to your persistent work ethic. I am eager to continue to learn from you how to operate a profitable independent credit line, as I inclination to accomplish similar successes in the long run. The design of U. S. traffic deaths has been on decreasing over the days; however, more than people are dying in pedal crashes. 4,612 motorcyclists died in 2011, more than two time the amount in 1997.Out of the 4,612 lives taken from motorcycle accidents, round 750 could have been saved had the rider been wearing a â€Å" transferral” certified helmet. As you know, we have exchange some(prenominal) novelty helmets over the days that o not meet â€Å" item” safety requirements, and these helmets lead no protection in a crash. query has concluded that there is a â€Å"100-percent probability of principal injuries and skull fractures,” indicating that these helmets are worn more for sprint kinda than safety. As this issue becomes more prevalent in the media, customers lead begin to question whether price and style trump a supportsaving protective â€Å"DOT” helmet.As you have served in the military, you know how important each persons life is. With 800,000 novelty helmets being sold per year, imagine how many lives you ould save by excluding novelty helmets from our production line. Although this would be a large change in our business strategy, this change can increase profits, limit motorcycle fatalities, and positively portray the morals of our fear that I can plan you having with only selling â€Å"DOT” helmets is that profit margins would diminish.Yet, we can increase our bottom-line if we inform our cu stomer base of the extreme differences in protection that two helmets provide. Once our consumers understand the importance of â€Å"DOT” helmets by dint of statistics and estimonials of current customers whose lives were saved, we can incrementally increase these prices. Its also full of life to note that with possible legislation being enacted that would prohibition era novelty helmets and require all riders to wear â€Å"DOT” certified helmets, your company would be far more prepared for these changes than anyone else.Not to mention, in this litigation intense surround that we currently live in, banning novelty helmets from our product line would lower the probability of law suits exponentially. This is an opportune time to make a decision that provide allow your company to grow for any years to come, and banning novelty helmets from your product line will be the right choice. You have always been extremely innovative, and with your leadership, we will continu e to provide our customers with products that exceed our competitors efforts.I would ilk to set up a meeting with you on Friday, November 1 5th so that we can go forward with this project, and discuss the changes that must be make to expand our profits. I am confident that you screw the benefits of going forward with this idea, and I will see you on Friday to resolve any other concerns that you whitethorn have. Sincerely, Sales, Marketing Department\r\n'