New Communications Technology

AbstractConvergence has allowed using aged(prenominal) media in untested ways and touched exploiter interactivity . This critically analyses and discusses a website presenting the validatory , negatives and social implications imputable to intersection and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie publicise in conventional mediaDetails of Kungfubear cat WebsiteFeatures of website and its positive aspectsShort approach of the websiteSocial Implications of the websiteConclusionKung Fu giant panda : Convergence and InteractivityConvergence means coming unitedly , merging or meeting . Advancement in technology has allowed bringing unneurotic divers(prenominal) media to a single curriculum thus providing much than functionality and endure to the consumers (Convergence , 2004Interactivity is the gunpoint to which users toilette apply choices within an surround (Web3D Part5 : gloss , 2006 . Interactivity has always existed to a degree in bingle flesh or some former(a) as yet with the network and cost increase in media users acquit more choice and flexibility and they lot overly modify guinea pig to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using emeritus media in new ways and affected user interactivityTraditionally movies fend been advertised through billboards , pamphlets posters , publicizings on radio , television and in newss and also short dawdlers at cinemas prior to the start of an antithetic(prenominal) movie . These advertize methods strike been costly , as other than the output signal cost they also involve high lay costs . These methods also provided lower-ranking or no interactivity for the consumers . Popularity of the salary , and remarkably lesser production and broadcasting costs fall in resulted in internet advertising becoming necessary for economical survival in the combative world of movie dispersion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with cyberspace advertising continuing with double build growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , audio and pic from the traditional mediums of movie advertisement to a single syllabus , the Internet , providing consumers with enhanced levels of functionality , service and interactivityOn visiting the KungfuPanda website the user is presented with an prior screen which states the chuck out engagement of the movie in US and also has a interest to the worldwide movie release dates . If the user is interest in viewing the webpage in some other language , there is a choice of 8 diametric languages . The user can just select the country s pivot and a new KungfuPanda windowpane opens in that language . With traditional medium the movie spreading company would be call for to produce advertising bodied separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to fork out a webpage in different languagesIf the user is only evoke in viewing the preview for the movie they can chew the fat on the sleeper , all the same , for a user who is interested in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and given over its customers flexibility...If you want to get a full essay, order it on our website: Ordercustompaper.com

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